OTHER CONSIDERATIONS
A rectangle is the standard flag shape.  Keep the width/length proportions between 1:1.5 and 1:2.  Canadian flags are usually 1:2; U.S. flags are usually 1:1.5 or 1:1.67.  Square flags are unusual in North America.  Abandon such rectangles only when meaningful.
Flags wear.  By retaining a rectangular shape and avoiding symbols at the fly end, a flag can be hemmed repeatedly and given a longer life.
The point of honor is the "canton" area—the upper left corner.  This corresponds to the part of the flag that is seen when it hangs limp from a flagpole.  The center or left-of-center position is the most visible spot for a symbol when the flag is flying.
Consider the fabrication methods.  Curved lines add to the cost of sewn flags.  Holes or "negative space" hurt a flag’s fly-ability and wear-ability.  "Swallow-tail" shapes fray more easily.

Colorado (USA)

Maryland (USA)
All rules have exceptions.  Colorado’s "C" is a stunning graphic element.  Maryland’s complicated heraldic quarters produce a memorable and distinctive flag.  But depart from these five principles only with caution and purpose.
Don’t allow a committee to design a flag.  Instead, empower individuals to design flags, and use a committee to select among them.
An old rule of heraldry has images of animals look toward the hoist.
And most of all, design a flag that looks attractive and balanced to the viewer and to the place, organization, or person it represents!

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(GFBF Directory)